Current Issue : October-December Volume : 2024 Issue Number : 4 Articles : 5 Articles
Ghanaian fabrics are all unique and authentic, each bearing a traditional richness that is befitting of proud Ghanaians. Ghanaian fabrics have symbolic names and meanings. Based on this, the study aimed to investigate the symbolic values of Ghanaian fabric names and their impact on consumer purchase intentions. A mixed-method research design was adopted for the study. The target population for the study comprised customers who visit the various clothing and textile shops in the Kumasi Central Business District (KCBD). The sample size for the study includes 292 customers and 7 African fabric dealers. Purposive and convenience sampling techniques were used in selecting the respondents. Questionnaires and interviews were used to gather information from the respondents. The data gathered from the questionnaire were analyzed using descriptive statistics in the form of mean and standard deviation, and interview data was analyzed thematically. The study revealed that consumers have positive purchase intentions towards Ghanaian fabrics associated with symbolic names and meanings. It was discovered that the consumers attach much value to Ghanaian fabric symbolic names and meaning, and feel comfortable and proud anytime they purchase fabric associated with symbolic names and meaning. The study found a positive and statistically significant influence of symbolic names and meanings of Ghanaian fabric on consumer purchase intention of the fabric (F = 2.015, p = 0.020 < 0.05). It was concluded that Ghanaian fabrics with names and meanings have relevance on consumers’ purchase intentions. The study recommended that manufacturers could embark on social events or promotional programmes to educate and remind consumers of their rich culture, and the symbolic value of the Ghanaian fabrics....
The Casino group’s announcement that it will be selling several hundred of its stores in France, notably to the Intermarché cooperative, by the end of 2023, has sent shockwaves through the retail world. For careful observers, however, this is just one of the fundamental movements transforming the sale of fast-moving consumer goods. Over the past five years, the Carrefour group has also been divesting the ownership of many hypermarkets, handing them over to independent entrepreneurs acting as franchisees. In both cases, the integrated model, to which Casino and Carrefour groups belong, gives the impression of running out of steam, while cooperative and franchise retailing is showing excellent results. Thus, Intermarché, E. Leclerc and Système U cooperatives have gained an ascendancy that seems to be linked to an intelligent assimilation of the “good economic practices” that the integrated model has been implementing since the 1970s. A theoretical approach based on the notion of organizational isomorphism provides a relevant framework to better understand the evolutions underway, the consequence of which is to have the financial risk associated with retail activities borne by independent entrepreneurs rather than shareholders....
This research significantly contributes to understanding the trends and effects of the COVID-19 pandemic on consumer buying patterns. The results, which are of utmost importance, highlight changes in consumer behavior that emerged at the beginning of the second wave of the pandemic. A questionnaire survey was conducted using an online panel to identify how consumers changed their shopping habits and the needs they prioritized pre and post-pandemic crises concerning their fears. The paper delves into the concept of mindful consumption pre- and post-COVID-19....
Although the importance of the content of a webpage in retail business performance is widely recognized, there are few empirical studies on the importance of text and image information on the homepage in retailer performance. How will consumers sift through this information? Does text and image information affect consumers’ purchasing behavior? Using a data set of a Chinese convenience chain store, we attempt to clarify the influence of the brand in the title, the emotional atmosphere on the picture, and the product images of the homepage on the picture on retail business performance by employing a panel fixed-effects negative binomial regression model and a panel fixed-effect regression. Our results show that mentioning the product brand in the event title and presenting clear product images significantly enhance retailer performance in online community group buying. It is noteworthy that emotional descriptions have a greater impact on retailer performance compared to rational descriptions. In practice, this study provides a new perspective and reference for online community group buying platforms to better attract consumers and maintain sustainable development....
In a business environment that is constantly evolving and changing, retailers operate in an environment full of challenging scenarios such as a global recession, political conflicts, and wars. In this sense, the retail sector is one of the most affected, but, at the same time, it is one of the mainstays of local economies. In response to this problem, it is necessary to explore the effects of disruptive marketing techniques, such as relationship marketing, and its impact on the determinants of competitiveness, such as customer loyalty. The main objective of this research is to determine the relationship between relationship marketing and its dimensions in the customer loyalty variable in the retail sector. The methodology has a transversal approach - non-experimental, descriptive scope; the sample is made up of 120 customers who were applied a validated questionnaire that addresses the variables described. The results found a positive relationship between the independent and the dependent variable; this finding was validated with Spearman's Rho correlation test (Rho=0.639, Sig. (Bilateral) =0.000; (p ≤0.000). Regarding the dimensions of the independent variable and its relationship with Loyalty, the following was found: customer benefit (Rho = 0.318; p = .000< .05), service quality (Rho = 0.334; p = .000< 0.05), vision towards the customer (Rho = 0.457; p = .000< .05) and communication (Rho = 0.475; p = .000< .05). The findings of this study are relevant for companies in the sector, as they demonstrate a direct relationship between the variables analyzed and underline the importance of using relationship marketing strategies....
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